Sigrid – The Hype

Co-producing “The Hype” with longtime collaborator Askjell, who co-wrote one of Sigird’s biggest ballads Dynamite and Nick Hahn, this is the first release Sigrid has a producer credit on, knuckling down in the studio earlier this year. Not overthinking the process and driving a dance-like-no-one’s-watching beat, “The Hype” is part of a highly anticipated upcoming project for Sigrid, the first new music since How To Let Go’s Acoustic special edition last year. Visually, Sigrid remains one of the most understated pop stars, wearing T-shirt and jeans to play live on stage, picking practicality over what is expected of young female artists in the music industry. Staying true to herself, the visuals for “The Hype” are reminiscent of Sigrid’s debut EP; with no props to lean on and no grandiose concepts, just Sigrid, honest and raw. Sigrid’s rawness is the thread through which the pop star has charmed global audiences. Last month, Sigrid did a surprise headline set at Barn On The Farm, turning up with just a keyboard and stripping her huge pop songs down to stunning piano songs, showcasing Sigrid’s inimitable talent as a modern singer songwriter. Sigrid then jumped onto stage with British band Flyte and artists Billie Marten and Ber, arranging a cover of Neil Young’s Old Man in just ten minutes, which was a festival defining moment.

With two top 5 critically acclaimed albums under her belt, 2019’s Sucker Punch and 2022’s How To Let Go, arena shows in both London and Ireland, global world tours from Japan to LA and festival performances from Glastonbury to her first UK festival headline at Belladrum in Scotland, Sigrid has become one of the leading live pop acts of her generation. Writing huge pop songs from the heart with that rasp, and recalling great vocalists from Stevie Nicks to Carole King and Freddie Mercury, since Sigrid’s ascent to pop stardom in 2017, the 26-year-old has achieved every accolade a young artist from a small town off the coast of Norway could ever have imagined. Sigrid has lit up stages with her non-conformist and progressive attitudes to femininity in pop. Ending 2022 headlining London’s SSE Wembley Arena, Sigrid has become renowned for her high-energy live shows, writing anthemic chorus’ for breathtaking festival performances. It’s no surprise that the only place Sigrid feels she can truly take out “all those emotions” is performing live with her band.

Format – CD & Limited Edition Red Coloured Vinyl 10″